Frequently Asked Questions

The Alpine System is a complete GTM Operating System for **$5M–$50M companies** in SaaS, tech, and services. We systematically deploy revenue fixes through diagnostic-driven sprints that recapture lost margin and efficiency. Everything starts with a GTM Diagnostic to surface where value is bleeding, then we systematically repair and optimize through targeted sprint fixes. The result is an AI-ready revenue engine that operates predictably.

• Diagnostic-first: Everything starts with a GTM Diagnostic—no guessing, no templates.
• Systematic deployment: Sprint fixes target what's actually broken, not theoretical problems.
• Margin recovery focused: All results measured by recapturing lost efficiency and margin.
• AI-ready foundation: Creates the systematic infrastructure needed for successful AI implementation.
• Engineered for growth-stage companies at inflection points—typically founder/CEO or investor-driven initiatives.

The GTM Diagnostic (also called Revenue Rating) is our proprietary assessment that surfaces exactly where margin and efficiency are bleeding in your revenue operation. It benchmarks your current GTM across pipeline, conversion, and expansion—identifying specific leak points and repair priorities. The diagnostic creates your systematic deployment blueprint—no diagnostic, no Alpine engagement.

1. Step 1: Run the GTM Diagnostic to surface your real revenue gaps and inefficiencies.
2. Step 2: Systematic deployment through targeted sprint fixes addressing what the diagnostic revealed:
   • Pipeline: Clarity and ICP precision
   • Conversion: Rhythm and velocity improvements
   • Expansion: Systems that compound growth
   • AI-ready: Operational infrastructure
3. Step 3: Every sprint fix is measured by margin recovery and efficiency gains against your diagnostic baseline.

The complete operating system is designed to scale with your team and withstand leadership changes.

• $5M–$50M companies in SaaS, tech, and services—typically Series A/Seed-backed
• Founder, CEO, CFO, CRO-led initiatives or investor-driven growth requirements
• Revenue feels harder than it should, margin is eroding, or growth has stalled
• Need systematic fixes, not quick hacks—want to recapture lost efficiency and build AI-ready foundations
• Board-level accountability and VC diligence requirements

• Systematic GTM operation within 90 days of deployment
• Clients typically recover 30-40% of margin lost to GTM inefficiency
• Pipeline velocity and conversion improvements of 20-40% post-deployment
• AI-ready operational foundation for future technology implementation
• All outcomes measured against your pre-diagnostic baseline
• Results are systematic, sustainable, and compound over time—not dependent on individual heroics

Alpine deployments are designed for board-level accountability and VC portfolio requirements. We provide transparent reporting on margin recovery, systematic improvements, and sustainable growth metrics—not vanity pipeline numbers. VCs value our diagnostic-first approach and systematic operating system over traditional consulting engagements. The system creates defensibility against leadership turnover and supports portfolio-level best practices.

Alpine is not designed for:

• Companies under $5M ARR without growth-stage complexity
• Organizations seeking quick-fix hacks or silver bullets
• Businesses outside SaaS/tech/services verticals
• Companies not ready for systematic operational changes
• Traditional consulting or advisory relationships rather than systematic deployment

Engagement fees vary by company size and diagnostic complexity. Every engagement is priced after the GTM Diagnostic, ensuring alignment to actual needs and margin recovery potential. All deployments deliver higher ROI than hiring additional headcount or patchwork consulting approaches.

1. Start with a Professional GTM Assessment to surface your revenue gaps
2. Review your diagnostic results and systematic deployment options
3. Align on margin recovery targets and begin sprint fixes
4. Deploy the complete operating system and track systematic improvements

• Every deployment is tied to measurable margin recovery and efficiency gains—no theoretical guarantees
• If the systematic fixes don't produce measurable improvements within the agreed window, we continue working until they do
• All progress is tracked against your diagnostic baseline for complete transparency