Your Revenue Rating — Research‑Backed GTM Diagnostic

Research‑Backed Diagnostic

Your Revenue Rating — Not just a score, a system.

A fast, systematic snapshot of GTM health. Inputs from your survey are mapped to 25 standardized metrics across Accountability, Pipeline, Conversion, Delivery, and Process — each benchmarked by ARR band.

Powered by Alpine’s calculation engine · Benchmarked against global best practices
Take the Free Survey Book a Free Teardown

Sample Output

Revenue Rating: 72/100

Stage

$10–35M ARR

Accountability
69
Pipeline
74
Conversion
71
Delivery
76
Process
68
Benchmark Fit
C2

Suggested Sprint Fixes

  • Inbound SLA to <5 min + instrumented 7–10 touch sequence; route by ICP & intent.
  • 3× Pipeline Coverage via ICP offers & stage hygiene; rebuild forecast checkpoints.

How the Rating is Generated

Your answers are translated into normalized signals tied to downstream realities: churn risk, CAC efficiency, cycle velocity, expansion readiness, and operating leverage.

1
Data Mapping: Inputs are translated into normalized signals tied to downstream realities (e.g., churn risk, CAC efficiency).
2
Benchmarking: Each marker is benchmarked by ARR band (C1: $1–10M, C2: $10–35M, C3: $35–50M).
3
Weighting: Factors with outsized downstream impact carry more weight (e.g., retention & payback influence overall score more than vanity volume metrics).
4
Scoring: Weighted markers roll up to category subscores and the overall Revenue Rating /100.

What You Get

  • ✓
    Instant score with five category subscores
  • ✓
    Peer comparison vs ARR band benchmarks
  • ✓
    Top 3 recommended fixes prioritized by downstream impact
  • ✓
    Email copy of results with links to resources
Get My Rating See Benchmarks

Benchmarks & Sources

Our calculation engine compares your inputs with a curated set of current‑state GTM benchmarks across 25 metrics. Below is a transparent view of how we think — not proprietary formulas.

ARR Bands & Categories

ARR Bands: C1 ($1–10M), C2 ($10–35M), C3 ($35–50M). Categories: Accountability, Pipeline, Conversion, Delivery, Process.

Example Metrics (subset)
Quota Attainment — % of reps at/over quota (C1 ≈30% hit quota; ramped reps achieve ~40–50%). Inputs: quota vs closed‑won per rep. Sources: CRM + HR/comp.
Magic Number — Net new ARR ÷ prior‑quarter S&M spend (C2 healthy: 0.7–1.0).
CAC Payback — Months to recoup CAC (C2 ≈ 11–15 mo).
Win Rate — Opportunities closed‑won / total opps (C2 ≈ 18–22%).
NRR / GRR — Net & Gross Revenue Retention (C2 NRR ≈ 103–105%, GRR ≈ 88%).
NPS — +30 to +40 typical for C2 SaaS.

Request the full benchmark table (25 metrics with notes) during your teardown call.

Primary Research Sources
  • Bridge Group — SaaS AE quotas & OTE
  • ScaleVP / ScaleXP — Burn Multiple, Rule of 40, Payback
  • Gradient.Works — Stage‑by‑stage conversion rates
  • SaaStr / Kellblog — Pipeline coverage & cycle lengths
  • ChurnZero / ChartMogul — Expansion revenue benchmarks
  • Gainsight — CS cost %, ARR per CSM, load
  • Wudpecker / Burkland / Vitally — Retention & churn
  • CustomerGauge / Bain — NPS benchmarks
  • Userpilot — Time‑to‑Value (TTV)
  • HarvestROI — Response SLAs & follow‑ups

We periodically refresh benchmarks; your score email notes the refresh date and definitions in plain language.

Get Your Revenue Rating

Takes ~4 minutes. No obligation, no hard pitch. Your results are shown immediately and emailed for reference.

Having trouble? Open the survey in a new tab.

No‑Obligation Follow‑Up

Choose how deep to go. Either way, you keep the insights.

A
Free Teardown Call (30 min) — Walk through your score live with Andrew (Founder). Clarify what’s driving it and discuss 2–3 focused next steps.
B
Full GTM Assessment (90 min) — Leadership workshop: scorecard → system map → prioritized sprint fixes; includes tailored benchmark pack.

How it works: Human insight + ML + Rules + AI

We combine founder‑grade human heuristics with rule‑based guardrails, light ML scoring, and AI assistance. The goal is simple: make your score explainable, consistent, and actionable — not mysterious.

•
Normalization: Different inputs are converted to comparable scales (e.g., days → 0–100).
•
Benchmark Fit: We identify your ARR band and compare against relevant ranges.
•
Weighted Roll‑up: Downstream‑critical metrics (retention, payback) carry higher weight.
•
Explainability: Your score email lists which factors moved your rating up or down.

Trust & Data Handling

No pressure, no hard pitch. You can get your rating and leave — we’re fine with that.

Data minimization: We only collect what’s needed to compute your rating and recommended fixes.

HubSpot-ready: If you opt in, we’ll sync results to HubSpot properties for better follow‑up; otherwise, your results stay in the diagnostic only.

Refresh cadence: Benchmarks are reviewed and updated periodically; your email includes the refresh date.