How We Work
Four Execution Modes.
One Diagnostic Foundation.
The Alpine System adapts to your team’s capacity, growth stage, and margin pressure. From self-service to embedded execution - you control how fixes deploy.
Execution Modes
DIY · DWY · DFY · Monitoring Only
All modes start with the Infrastructure Diagnostic. Then you choose your execution path - from templates and calculators to guided or embedded fix deployment.
DIY
Do It Yourself
You own the Fix Console. Each fix includes the trigger, ROI model, asset, and step-by-step guide - giving your team full flexibility, with zero external dependency.
- Full Fix Console access
- Templates & workflows
- Implementation guides
- ROI calculators
- Playbook library
Ideal For:
Teams with internal capacity, technical capability, and willingness to execute fixes without hands-on guidance.
DWY
Done With You
Copilot execution with Alpine Engineers. We guide your team through weekly deployments, hands-on support, and built-in capability transfer.
- Everything in DIY, plus:
- Weekly Alpine Engineer sync
- Live implementation guidance
- Fix progress tracking
- Team capability building
Ideal For:
Teams that want to own execution but need expert guidance, accountability, and capability transfer.
DFY
Done For You
Embedded execution with Alpine Engineers. We operate as an extension of your GTM and RevOps team - deploying priority fixes, fast and with zero lift from your core team.
- Everything in DWY, plus:
- Embedded Alpine Engineers
- Direct fix deployment
- Team training included
- Capability transfer built-in
Ideal For:
Teams that need immediate margin recovery but lack bandwidth or expertise for DIY/DWY execution.
Monitoring
Always-On Tracking
Designed for teams who need live GTM visibility, ROI tracking, and fix alerts - but don’t need Alpine-led execution. Includes always-on dashboards and monthly reporting.
- API integrations (HubSpot, Intuit, etc.)
- Live metric dashboards
- Margin leak alerts
- Board-ready reports
- Optional copilot support
Ideal For:
Companies that completed fix deployment and want ongoing visibility, or investors monitoring portfolio GTM health.
Mode Comparison
What's Included in Each Mode
Detailed feature breakdown across DIY, DWY, DFY, and Monitoring Only modes.
| Feature | DIY | DWY | DFY | Monitoring |
|---|---|---|---|---|
| Infrastructure Diagnostic | ✓ | ✓ | ✓ | Optional |
| 25 Metric Benchmark Analysis | ✓ | ✓ | ✓ | ✓ |
| Causality Mapping | ✓ | ✓ | ✓ | ✓ |
| Prioritized Fix List with ROI | ✓ | ✓ | ✓ | — |
| Fix Console Access | ✓ | ✓ | ✓ | — |
| Templates & Playbooks | ✓ | ✓ | ✓ | — |
| Implementation Guides | ✓ | ✓ | ✓ | — |
| Weekly Alpine Engineer Sync | — | ✓ | ✓ | Optional |
| Live Implementation Guidance | — | ✓ | ✓ | — |
| Fix Progress Tracking | Self | ✓ | ✓ | ✓ |
| Embedded Execution (Alpine does the work) | — | — | ✓ | — |
| Team Training & Capability Transfer | Via Docs | ✓ | ✓ | — |
| API Integrations (HubSpot, Intuit, etc.) | — | Optional | Optional | ✓ |
| Live Metric Dashboards | — | Optional | Optional | ✓ |
| Real-Time Margin Leak Alerts | — | — | — | ✓ |
| Board-Ready Reporting | Self | ✓ | ✓ | ✓ |
All modes include full diagnostic intelligence from the 27-agent system. You choose execution depth.
Stage-Based Guidance
Which Mode Fits Your Stage
Execution mode recommendations by growth stage and team capacity.
$5M-$25M ARR · Founder-Led
Early Stage
Recommended: DIY or DWY
Limited bandwidth, high learning value. DIY if you have internal execution capability. DWY if you want guided implementation with capability building.
$25M-$50M ARR · Building Team
Growth Stage
Recommended: DWY or DFY
Scaling challenges, margin pressure. DWY for teams that want ownership. DFY for faster margin recovery when bandwidth is constrained.
$50M-150M ARR · Institutionalized GTM
Scale Stage
Recommended: DFY or Monitoring Only
Complexity increases, efficiency risk compounds. DFY for systematic fixes. Monitoring Only for ongoing visibility and margin protection.
$150M+ ARR · Mature Operations
Mature Stage
Recommended: Monitoring Only or Portfolio (if investor)
Established GTM systems. Monitoring mode provides continuous visibility, alerts, and board-ready reporting without active fix deployment.
Not sure which mode fits? Schedule a diagnostic session - we'll recommend the best execution approach for your stage, capacity, and margin recovery targets.
The Flow
Diagnostic → Mode Selection → Execution
Every engagement follows the same diagnostic foundation. Execution mode comes after you understand what needs to be fixed and the ROI potential.
Infrastructure Diagnostic
25 metrics analyzed. Causality mapped. Fixes prioritized by ROI. Financial impact modeled. This is your diagnostic foundation - same for all execution modes.
Mode Selection
Review diagnostic results, fix priorities, and ROI projections. Choose DIY (self-service), DWY (copilot), DFY (embedded), or Monitoring Only based on team capacity and execution preference.
Fix Deployment
Access Fix Console (DIY/DWY/DFY) or activate Monitoring Only. Deploy fixes at your pace. Track ROI. Retain capability. Alpine adapts to your execution style.
Ongoing Monitoring (Optional)
After fix deployment, optionally transition to Monitoring Only mode for continuous visibility, margin leak alerts, and board-ready reporting. Always-on GTM ops.
Capability Transfer
You Retain the Knowledge. We Don't Create Dependency.
DWY and DFY modes include built-in capability transfer. Your team learns the system, owns the fixes, and retains execution capability post-deployment.
What Capability Transfer Includes
- • Fix implementation training during deployment
- • Documentation of all processes and workflows
- • Template and playbook walk-throughs
- • ROI tracking and measurement frameworks
- • Full Fix Console access retained post-engagement
Why This Matters
Traditional consulting creates dependency. You pay for insights, they deploy, then leave. When things break, you call them back.
Alpine builds capability. You understand the diagnostic logic, own the fixes, and retain execution knowledge. We don't create recurring revenue from your inability to operate independently.
You invest in infrastructure and intelligence. The capability stays with your team - not with us.
Choose Your Execution Mode.
Start with the Diagnostic.
Every mode starts with diagnostic intelligence. You choose how fixes deploy - DIY, DWY, DFY, or Monitoring Only.