How We Think.How We Work. How We Execute.
Solving Revenue Challenges Using Systematic Thinking
Downstream Realities CEOs Are Facing Today
At $5M–$50M scale, the pressure shows up downstream first — churn risk, cycles dragging, CAC swelling. These signals aren’t the root cause, they’re symptoms.
- Churn risk climbs even with decent NPS
- Sales cycles drag and proposals stall
- CAC expands while pipeline quality slips
- LTV contracts as renewals weaken
- Expansion is sporadic; QBRs don’t convert to growth
What To Fix First? Prioritize Sprint Fixes Hitting Downstream Hardest
Example Of Upstream Fixes (How the Dots Connect)
These may seem disconnected - messaging, offers, assets, rhythms - but together they explain why downstream results shift. Here’s how cause and effect plays out:
- ICP & Messaging Reset—wrong‑fit buyers creep in when messaging misses; churn and stalled deals follow.
- Offer Ladder + Enablement—LTV drops when sales don’t convey the long‑term adoption path; we productize the sale and equip reps with tools and training.
- Asset → Demand System— wins fade when proof isn’t codified; extracted assets keep pipeline flowing.
- Operating Rhythm & Hygiene— without structure, even strong fixes decay; cadences and automation preserve efficiency.
Focus: These are examples of how Alpine traces visible pain to upstream systems - and fixes them systematically.
How Alpine Works With Clients
Alpine ties it all together. We assess GTM motions - full-funnel. Then we partner with client-side teams, deploying operational systems that hold:
- Surface the risk — work with your team to identify symptoms and downstream business risks.
- Map the system — define GTM & Revenue stages with entry/exit criteria, role ownership, and monitoring.
- Run sprints as tests — pressure‑test groups of stages for process robustness and efficiency.
- Lock in proof — when metrics improve, we codify the loop so it repeats predictably.
- Refine continuously — each cycle compounds margin and resilience as a matter of course.
That’s the Alpine System: diagnose, amend, systematize, refine. Assess → Fix → Scale → Repeat.
Sample Sprint Fixes And How To Know What You Need
The Alpine journey starts with a detailed GTM Diagnostic Assessment. A 45 minute working session with Alpine's senior team. The Assessment surfaces precisley where in the revenue journey attention is required. Priority Sprint Fixes are deployed to triage urgent needs.
Further sprints are deployed sequentially, maximizing ROI and solving for long-term growth
Foundations — Stop the Leaks
Revenue Mapping
+See exactly where value bleeds — then stop it
End patchwork GTM. We map first touch → expansion, quantify health across Pipeline, Conversion, and Expansion, and surface the bottlenecks costing deals.
- End-to-end flow map with failure points
- Quantitative health scoring across P/C/E
- Prioritized list of leaks with quantified impact
ICP Definition & Core Messaging
+Tighter ICP, lower CAC, cleaner pipeline
Target only real buyers. We extract ICP from your data, pressure-test messaging with live prospects, and cut spend that attracts wrong-fit leads.
- Data-driven ICP filters (not guesses)
- Live validation with 10 ICP prospects
- Short, memorable core message that converts
Offer Productization
+Cut custom chaos — scale with a clear ladder
Packaging wins deals faster. We build a diagnostic entry offer and a 3-tier ladder that moves buyers from contact to install without reinvention.
- Diagnostic offer + 3-tier product ladder
- Clear steps from first call → install
- Templates that eliminate one-off custom builds
24-Hour Proposal System
+Momentum wins — proposals in 24 hours
Deals die in the gap. We install modular proposals, internal SLAs, and onboarding triggers that cut cycle time by 20–40%.
- Discovery doc + modular proposal kit
- Same-day / next-morning SLA
- Day-3 onboarding sequence ready
Growth — Build the Loops
5× Asset Extraction
+One win → 30 assets your team actually uses
Codify customer proof into repeatable collateral so sales never runs dry — quotes, visuals, teardown stories, and drop-in templates.
- 5 assets per win; 30 pieces in syndication
- Library organized by ICP, segment, and stage
- Usage tracking tied to closed deals
Content Systematization
+Demand without the manual treadmill
Trigger-based content ops: when a project closes, assets publish within 48 hours with a pre-built 3-week schedule and automated distribution.
- Automatic publishing within 48 hours of project close
- Channel-specific distribution sequences
- Scorecard from reach → pipeline → revenue
Revenue Revival Loop
+Dormant ≠ dead — recover pipeline fast
Many "lost" opportunities are just mistimed. We score cold leads by Fit/Motion/Timing and run "Proof + Offer + Low-friction CTA" sequences.
- FIT/MOTION/TIMING scoring model
- Reactivation sequences by segment
- Systematic reactivation motion with measurable pipeline uplift
Expansion Engine
+Every QBR becomes a revenue event
Build a predictable motion from value realized → value expanded. Signals, plays, and scripts that make account growth systematic.
- Expansion signal tracking (usage, ROI, new need)
- 15-minute QBR script → clear next step
- Systemized cross-sell / upsell motion by ICP
Margin — Protect Efficiency
Repetition Audit & Templating
+Optimize roles, enjoy enhanced resource utilization across the org
Standardize repeated work and win back capacity. We audit every recurring task, build templates for common scenarios, and eliminate manual work that should be systematized.
- Complete workflow audit across all team members
- Template library for recurring tasks and documents
- Time-saving automation for standard processes
Process Automation & Margin Dashboard
+Automate handoffs and hygiene with real-time visibility
Make margin drivers visible in real-time. We automate critical handoffs, install hygiene checks, and build dashboards that show exactly where efficiency gains compound.
- Automated handoff triggers between teams
- Real-time margin tracking dashboard
- Efficiency alerts and performance monitoring
Operating Rhythm Installation
+Sustainable performance built to last
Reviews, cadences, and scorecards that prevent system drift. We install operating rhythms that make improvements stick and performance predictable long-term.
- Weekly and monthly review cadences
- Performance scorecards with leading indicators
- Accountability systems that prevent regression
Revenue Command Center
+Real-time visibility to steer growth safely
Create a central command system for GTM efficiency. Dashboards, alerts, and leading indicators give leadership proactive control before efficiency is lost.
- Unified margin + pipeline monitoring hub
- Early-warning alerts for slippage
- Scenario modeling for growth decisions