Your Revenue Rating: What It Means
Your score highlights how your GTM maturity shows up today — and how upstream rigor can prevent downstream pain tomorrow.
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Low Score
Signals fundamental cracks. Churn, stalled cycles, and ballooning CAC are symptoms. This isn’t a sales problem, it’s a system problem. Upstream resets — ICP, messaging, rhythm — must be installed before scale can compound.
Mid Score
You’re running, but unevenly. Some motions work, others stall. Revenue reality shows up in unpredictable pipelines and inconsistent renewals. The opportunity: standardize your foundation before pursuing the next growth lever.
High Score
Strong structure is in place. Downstream results are consistent, but expansion remains sporadic. Systematized enablement, asset-to-demand linkage, and cross-functional rhythms will push you into durable scale.
Excellent Score
Your GTM system compounds capacity. Efficiency is defensible. The next horizon: proactive pattern recognition across teams, resilience under stress, and compounding efficiency fixes that protect enterprise value as you scale.