Pricing
GTM Infrastructure.
Priced by Pattern, Engineered For Impact.
From single diagnostic to always-on portfolio monitoring. Choose the depth of intelligence and level of execution support that fits your stage and capacity.
Four Pricing Tiers
Start with Diagnostic. Scale to Monitoring.
Every tier includes full diagnostic intelligence from the 27-agent system. You choose execution depth and monitoring level.
Diagnostic Only
One-Time Assessment
Based on company size
- Infrastructure Diagnostic (25 metrics)
- ASR & AIS scoring
- Causality mapping
- Prioritized fix list with ROI
- Board-ready report
- No ongoing commitment
Active Fix Console
Diagnostic + Execution
Based on execution mode
- Everything in Diagnostic Only
- Full Fix Console access
- High-ROI fix blueprints
- Step-by-step templates & workflows
- Execute via DIY, DWY, or DFY
- Real-time ROI tracking
- 3-12 month engagement
Always-On Monitoring
Continuous Visibility
Annual subscription
- Everything in Fix Console
- Integrates with HubSpot, Intuit & more
- Live dashboards for GTM metrics
- Instant alerts for margin risk
- Quarterly board reports
- Optional copilot support
- Annual renewal
Portfolio
For VCs & PE Firms
Based on portfolio size
- Cross-portfolio GTM dashboard
- Standardized metrics across portcos
- Cohort benchmarking
- Tracks fix implementation velocity
- White-label option available
- Zero operator burden
- Annual subscription
All pricing is ROI-driven and transparent.
We model expected margin recovery, fix value, and financial impact before engagement. You see the ROI math upfront - no surprises.
Feature Comparison
What's Included in Each Tier
Detailed breakdown of features across all pricing tiers.
| Feature | Diagnostic Only | Fix Console | Always-On | Portfolio |
|---|---|---|---|---|
| Infrastructure Diagnostic | ✓ | ✓ | ✓ | ✓ |
| 25 Metric Benchmark Analysis | ✓ | ✓ | ✓ | ✓ |
| Causality Mapping & Root Cause Analysis | ✓ | ✓ | ✓ | ✓ |
| Prioritized Fix List with ROI Modeling | ✓ | ✓ | ✓ | ✓ |
| Board-Ready Diagnostic Report | ✓ | ✓ | ✓ | ✓ |
| Fix Console Access | — | ✓ | ✓ | — |
| Templates, Playbooks & Workflows | — | ✓ | ✓ | — |
| DIY / DWY / DFY Execution Modes | — | ✓ | ✓ | — |
| Alpine Engineer Support (DWY/DFY) | — | ✓ | ✓ | — |
| API Integrations (HubSpot, Intuit, etc.) | — | — | ✓ | ✓ |
| Live Metric Dashboards | — | — | ✓ | ✓ |
| Real-Time Margin Leak Alerts | — | — | ✓ | ✓ |
| Quarterly Board Reporting | — | — | ✓ | ✓ |
| Multi-Company Portfolio Dashboard | — | — | — | ✓ |
| Cohort Benchmarking Across Portcos | — | — | — | ✓ |
| Fix Velocity Tracking (Portfolio-Wide) | — | — | — | ✓ |
| White-Label Option | — | — | — | ✓ |
Pricing Philosophy
ROI-Driven. Not Hourly Rates.
Alpine pricing is based on margin recovery potential and financial impact - not billable hours or seat counts.
How We Price
Before any engagement, we run the Infrastructure Diagnostic to identify broken processes, quantify margin leaks, and model fix ROI. You see the financial impact math upfront:
- • Annual Direct Cost - Hard dollar waste from broken processes
- • Opportunity Cost - Revenue not captured due to inefficiency
- • Total Fix Value - 12-month and 24-month recovery projections
- • Alpine Investment - Your cost for diagnostic + fix deployment
Example ROI Model
Total Fix Value (12mo): $520,000
Alpine Investment: $75,000
→ ROI: 6.9x in first year
What Influences Price
- • Company Size: ARR band and team size affect diagnostic complexity
- • Execution Mode: DIY is least expensive, DFY requires more Alpine resources
- • Monitoring Depth: API integration and always-on tracking add subscription cost
- • Portfolio Scale: Multi-company monitoring priced by number of portcos
White-Label Option
Portfolio Monitoring Under Your Brand
VCs and PE firms can deploy Alpine Portfolio Monitoring under their own branding for LP communications and portfolio operations.
What White-Label Includes
- • Custom domain (e.g., metrics.yourfund.com)
- • Your fund logos and branding throughout
- • Investor-facing reports with your branding
- • Optional co-branding with Alpine
- • Custom LP presentation templates
Typical Use Cases
- • Fund value-add programs for portfolio companies
- • LP transparency and reporting enhancements
- • Investment committee decision support
- • Pre-exit GTM infrastructure audits
- • Annual portfolio health assessments
White-label pricing available for Portfolio tier only. Contact us for details.
Pricing FAQ
Common Questions
Why is pricing custom rather than fixed?
Every company has different margin recovery potential based on size, stage, and GTM maturity. We price based on financial impact and ROI rather than arbitrary seat counts or hourly rates. After the diagnostic, you see the exact cost and expected ROI.
What's the typical investment range?
Diagnostic Only engagements typically range $5K-$15K. Active Fix Console (DIY/DWY/DFY) ranges $15K-$75K depending on execution mode and fix complexity. Always-On Monitoring starts at $2K/month. Portfolio pricing depends on number of companies (typically $5K-$15K per company annually).
Can I start with Diagnostic Only and upgrade later?
Yes. Many companies start with a one-time diagnostic to understand their GTM health, then upgrade to Fix Console or Always-On Monitoring based on findings. The diagnostic fee typically applies toward upgraded tiers.
What if I'm missing some of the 25 metrics?
The system intelligently handles missing data. You still get actionable diagnostics and fix recommendations even with incomplete metrics. We can also help you install metric tracking as part of fix deployment.
Do you offer payment plans?
Yes. Fix Console and Always-On Monitoring engagements can be structured as monthly payments over 3-12 months. Portfolio monitoring is typically annual subscription with quarterly payment options.
What's included in the ROI estimate?
We model Annual Direct Cost (wasted payroll, lost deals), Opportunity Cost (pipeline leakage, slow cycles), and Total Fix Value over 12/24 months. You see your Alpine investment compared to expected margin recovery - transparent ROI math before commitment.
Is there a minimum company size?
The Alpine System is designed for $5M+ ARR companies. Below that threshold, GTM complexity typically doesn't justify the diagnostic investment. However, we occasionally work with high-growth <$5M companies backed by Tier-1 VCs.
What happens after the engagement ends?
You retain all diagnostic insights, templates, playbooks, and Fix Console access (for applicable tiers). There's no forced renewal. Many companies transition to Always-On Monitoring for ongoing visibility, but it's optional.
See Your ROI.
Before You Commit.
No guesswork. See projected ROI before you engage. Transparent math. Nothing hiding.